Demonstrated ability to maintain content styles and standards while adapting your writing to different audiences and personas.
Advocate for the user by designing and utilizing content tests and analytics data. When you look at interfaces, you automatically start identifying strengths, weaknesses, gaps, inconsistencies, and opportunities. Passionate about great storytelling in words, pictures, and what lies in the white space between. Be a team player - as part of the Content Design team, learn from each other, review each other’s work and create a consistent and powerful McAfee voice. Be able to debate the interplay between interaction, words, and visuals, comment, making it easy for the user to achieve a goal. Collaborate with user researchers to identify the key points of frustration or confusion for users and propose solutions suggest content options for testing. Write and provide editorial support across a product flow and across all parts of the customer journey. Engage early with Product Designers, Product Owners to co-create a story and vision of an easy to use, intuitive, engaging, and relevant experience. 
Perform stakeholder interviews to identify and understand user needs and business objectives. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users’ needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment. McAfee is a leader in personal security for consumers. Your ability to clarify what users must do and your skill in writing clear and engaging direction matters 
As a Content Designer on McAfee’s consumer CXD team, you will need to be the voice that guides our users through that most important of goals - protecting themselves and their families.
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